[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.17.4″ background_image=”https:\/\/fondazioneviolettacaprotti.org\/wp-content\/uploads\/2022\/06\/bg-3-01.svg” background_position=”center_left” min_height=”540px” custom_padding=”||28px|||” custom_padding_tablet=”||28px|||” custom_padding_phone=”0px||0px||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” background_last_edited=”on|phone” background_size_phone=”cover” background_position_phone=”center_left” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ module_id=”violetta” _builder_version=”4.17.4″ custom_margin=”5vh|auto||auto|false|false” custom_margin_tablet=”5vh|auto||auto|false|false” custom_margin_phone=”0vh|auto||auto|false|false” custom_margin_last_edited=”on|phone” custom_padding=”||6px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.4″ custom_padding=”70px||||false|false” custom_padding_tablet=”70px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text admin_label=”I nostri articoli” _builder_version=”4.21.0″ text_font_size=”18px” header_2_font=”|600|||||||” header_2_font_size=”36px” header_5_text_color=”#B4B4B3″ header_5_font_size=”14px” text_orientation=”center” max_width=”448px” module_alignment=”center” custom_margin=”||26px|||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n
\u201cI want to be quiet in awareness
of being able to do good”.<\/p>\n
[\/et_pb_text][et_pb_button button_url=”\/en\/the-foundation\/” button_text=”About the Foundation” button_alignment=”center” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”16px||||false|false” animation_style=”fade” animation_delay=”300ms” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.4″ global_colors_info=”{}”][et_pb_image src=”https:\/\/fondazioneviolettacaprotti.org\/wp-content\/uploads\/2022\/06\/Copia-di-C38I3315-violetta-sito-3-scaled.jpeg” title_text=”Copia di C38I3315-violetta sito 3″ _builder_version=”4.17.4″ _module_preset=”default” max_width=”90%” max_width_tablet=”80%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”10px||||false|false” custom_margin_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Sezione progetti” module_id=”formazione” _builder_version=”4.17.4″ _module_preset=”default” background_enable_color=”off” custom_margin=”33px||33px||true|false” custom_margin_tablet=”33px||33px||true|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px||10px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” _builder_version=”4.17.4″ custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”I nostri articoli” _builder_version=”4.21.0″ text_font_size=”18px” header_2_font=”|600|||||||” header_2_font_size=”36px” header_5_text_color=”#B4B4B3″ header_5_font_size=”14px” text_orientation=”center” max_width=”600px” module_alignment=”center” custom_margin=”||33px|||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n
Born in Milan in 1962, she is the daughter of Bernardo Caprotti, the historic founder of Esselunga supermarkets, and Giorgina Venosta. Her maternal grandfather, Guido Venosta, was a founder of the Italian Cancer Research Association (Airc)<\/i>. Through the Association, he made a major contribution to raising funds for cancer research, appointing Umberto Veronesi as the figurehead in the fight against cancer and sharing international scientific knowledge.<\/p>\n
His invaluable work was recognised further when a street was named after him in Milan.<\/p>\n
Violetta Caprotti studied at the Institut Fran\u00e7ais Le Rosey in Rolle, on the shores of Lake Geneva, Switzerland. She graduated with first-class honours in Economics and Business from Universit\u00e0 Commerciale Luigi Bocconi, Milan, in 1986, writing her thesis on stock-market listings for family-owned businesses.<\/p>\n
She speaks Italian, English, French and Spanish.<\/p>\n
On completing her studies, she embarked on her career at Banca Euromobiliare.<\/p>\n
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Violetta Caprotti later made her debut in Esselunga, the large-scale retail giant founded in Milan in 1957 by her father Bernardo alongside Guido and Claudio Caprotti, Marco Brunelli and Nelson Rockefeller. She remained there for over 10 years, starting out in basic roles before gradually progressing through different sectors and transversal projects. From the outset she was interested in food products, managing marketing aspects for the supermarkets; alongside her brother, Giuseppe, she moved into the non-food sector, including homeware, books, newspapers and hosiery, products which had never been sold in Italian supermarkets before. She then began studying how to position these items on the shelves, based on their sales performance.<\/p>\n
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Following a period in property development for new retail spaces and supermarkets, Violetta Caprotti began working her way up in Communications and Marketing. Leading a team of 30 people, <\/span>she focused on packaging design for private labels and developing advertising and promotional campaigns. She reinvented the Group\u2019s entire communication strategy, launching famous ad campaigns by Armando Testa such as \u201cTopolino Rapanello\u201d, the most memorable and winner of several prizes, \u201cLibellule\u201d, \u201cPiselli\u201d and many more.<\/p>\n Understanding the vital importance of customer loyalty, Violetta Caprotti invented the \u201cCarta Fidaty\u201d loyalty card, enabling customers to collect points, receive prizes and enjoy discounts, which at the time drove 95% of Esselunga\u2019s turnover. She oversaw the project by herself, with just one other staff member. It involved launching IT set-ups, communicating with customers, creating the promotional programme, managing the card at retail stores and involving suppliers of the calibre of Procter&Gamble, Coca Cola and Johnson&Johnson, amongst others.<\/p>\n Following years of intense work commitments, Violetta Caprotti left her operational role at Esselunga while maintaining her position on the Board of Directors. She embarked on a new chapter in her personal and professional life in New York, working in the art sector for 10 years.<\/p>\n Alongside her team of financiers, tax experts, communicators and lawyers, Violetta Caprotti manages her property and financial portfolio.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/fondazioneviolettacaprotti.org\/wp-content\/uploads\/2022\/06\/pittogramma-01.svg” title_text=”pittogramma-01″ align=”center” _builder_version=”4.17.4″ _module_preset=”default” max_width=”50px” custom_margin=”||39px|||” animation_style=”roll” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Entrepreneur and philanthropist Violetta Maria Luisa Caprotti \u201cI want to be quiet in awarenessof being able to do good”.Violetta Caprotti Origin and training Born in Milan in 1962, she is the daughter of Bernardo Caprotti, the historic founder of Esselunga supermarkets, and Giorgina Venosta. Her maternal grandfather, Guido Venosta, was a founder of the Italian […]<\/p>\n","protected":false},"author":1,"featured_media":628,"parent":0,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-679","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n